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Video marketing strategy

Behind the creation of a successful commercial campaign is always a well crafted strategy. Our process begins with a comprehensive analysis leading to strategic planning that allows us to identify what your business needs to achieve strong business results.

This strategic phase will dominate the production of your videos. During this phase, we will identify your marketing goals and objectives, conduct competitive research, formulate concepts, write scripts, and develop the style of your brand.


STRATEGIC PLANNING

We will make a diagnosis of your situation to assess your exact needs. We will analyze your market and your target audiences, in order to base our services and products on the reality of your field.

BRAND IMAGE

Your brand is important, it reveals your personality through your image, your language, your actions and your communications. We will define together what it represents and propose a way to present it as best as possible to quickly establish your reputation.

COMPETITIVE AUDIT

This process determines the strengths and weaknesses of the competitive landscape, allowing your company to better understand the market, more effectively target customers, and make informed decisions about how to grow your brand.

SEGMENTATION OF CUSTOMERS AND INCOME

Segmentation is a powerful tool for discovering customer needs and growth potential. By examining the behaviors, motivations and frustrations of specific groups in a target market, we can identify unmet needs and turn them into a competitive advantage. We will then know who to talk to, how to talk to them, when to talk to them and where to talk to them.

TARGETS (KPI)

Quantifiable targets are needed to keep track of your efforts. The evaluation of the results will be constant to adjust quickly to the market and to best meet your initial objectives.


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Capital One

Thank you for your amazing work on our videos. They are wonderful, inspiring to watch, and they are in every conversation at the office. And most importantly, they are on their way to generate real value for our company. Thank you! Thank you! Thank you!

Sara Doucet , Brand Strategist, Capital One

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